More than ingredients: our approach to sourcing
We know you love us for our clean ingredients. Thanks!
Did you know it's about more than just the ingredient listed? If we want to positively impact our health and our communities with our food choices, it's just as much about the "how" as the "what."
We all think our food system has some problems. Our number one gripe - the "root cause" of many of these issues, if you will - comes from our commodification of the crops that form the core of our diets (and societies). The most produced crops in our country, contributing to a variety of environmental and health issues, are corn, soybeans, and wheat. But we don't actually eat much of that corn or soy (much of it goes to animal feed and ethanol production). That brings us to wheat.
If we really want to have a positive impact - pay farmers and workers fairly for the work and effort they put into their crops, protect and regenerate our croplands, restore biodiversity, feed ourselves and our communities more nourishing, healthy food - we must think about how we source the single food source feeding us the largest proportion of our calories!